Uyo Fashion Week
Uyo Fashion Week is a fashion event created to spotlight designers, creatives, models, and fashion culture in Uyo. They needed a stronger digital presence before and during the event, with content that could build visibility, communicate the event clearly, and keep the audience engaged. My goal was to manage the social media direction, lead content execution, and help grow the event’s online presence through strategy, content, and digital marketing.
Uyo Fashion Week was a fashion event focused on showcasing fashion talent, creativity, and style culture in Uyo.
While working at Start Innovation Hub, I took on the role of Social Media Manager and Content Director for the event. I managed the event’s digital presence, led the content strategy, supervised content creation, handled content approval, and ensured the campaign stayed consistent across social media.
My work covered content planning, captions, social media scheduling, team coordination, and digital marketing across Facebook and Instagram.
Challenge
The event had strong potential, but the challenge was building enough digital visibility and audience interest around it.
We needed to make sure people knew about the event, understood what it represented, and stayed engaged before, during, and after the campaign.
The social media presence also needed to feel organised and active, with content that could promote the event, highlight the designers and creatives involved, and position Uyo Fashion Week as an important fashion moment in the city.
Approach
I started by developing the content strategy for the event and creating a clear direction for how the brand would show up online.
I managed the content creation team, reviewed and approved video content, wrote captions, created posts, and scheduled content across the event’s social media accounts.
I also managed Facebook and Instagram ads to increase engagement, improve visibility, and support audience growth during the campaign period.
The focus was to keep the event visible, consistent, and engaging, while making sure all content aligned with the event’s overall branding.
Process
During the campaign, the Facebook account grew from about 1,000 followers to over 10,000 followers.
This helped increase the event’s visibility, strengthen its digital presence, and create more awareness around Uyo Fashion Week.
The campaign also improved engagement across the event’s social platforms and helped position the event as a more visible fashion experience within Uyo’s creative scene.
Out Come
Uyo Fashion Week gained a stronger digital presence through structured content, team coordination, social media management, and paid digital marketing.
The work helped drive 10x follower growth on Facebook, increased visibility for the event, and created a more organised online presence around the campaign.
